Content Marketing Fail: “We Don’t Want to Give Away Our Secrets”
Have you ever said (or thought):
“I don’t want to share the details of my expertise … competitors might be listening … they might copy my solutions!”
One of the biggest objections I get about content marketing is not wanting to provide too much information.
Let’s first acknowledge the obvious: your competitor most likely already knows what your secret is, just like you know theirs. After all, there are only so many ways to accomplish successful results.
If you just wait to share your ideas in a one to one conversation with a prospect, you could be missing a lot of qualified leads …
Share your secrets – thought leadership builds trust, and strengthens your competitive position. Continue reading