Monthly Archives: April 2010

Another Salsa Moment (Internet ad sales eclipse magazine ad sales)

[tweetmeme source=”helpmerhonda11″ only_single=false] Many years ago, when I was a marketing manager for a national brand of condiments, there was a moment that was dramatic and eye-opening:  sales of salsa had eclipsed sales of ketchup, as the best selling condiment … Continue reading

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Do You Need a Social Networking Coach?

[tweetmeme source=”helpmerhonda11″ only_single=false] A good friend asked me how to get started with social media as a business networking tool.  While it isn’t rocket science, it can feel a little overwhelming at the beginning. Here are a few ways to … Continue reading

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Small Business Strategy: Outsourced Marketing

[tweetmeme source=”helpmerhonda11″ only_single=false] For small to mid-sized businesses who don’t have in-house marketing capability, and especially for solopreneurs, I have one word of advice:  outsource! Focus on your core competency, and find the right professionals to take your marketing to … Continue reading

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Social Media, Managing the Beast: What Tools Do You Use?

[tweetmeme source=”helpmerhonda11″ only_single=false] I don’t know about you, but I fire up the tweetdeck, check out a few blogs I like, and next thing you know, I’ve surfed and tweeted for hours and haven’t gotten a stitch of work done.  … Continue reading

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