Any financial planner worth her salt will suggest an “asset allocation”, taking into account a client’s personal goals, timeframe, and risk tolerance.
What about marketing plans? What percentage should go to social media, compared to promotion, direct mail (both online and snail mail), Google Adwords, PR, print, etc.? How should this change based on business stage, size, type of business?
We know social media is getting a growing piece of the pie. While the media part is free, how you accomplish it is not. You will either do it yourself (and time = money), or outsource. And if outsourcing, how to budget for it?
I’d love business owners and marketing types to share the percentage allocations that get the biggest bang for the buck, for various types of business. Any rules of thumb?