Saw this You Tube video over at the Digital Clarity blog. When it comes to social media, the numbers are staggering. This is four minutes worth watching.
Paraphrasing the big idea… there has been a fundamental shift in the way we communicate:
- Consumers no longer need to search for products and services…businesses will find them, online.
- Businesses need to learn the ways of this new world…”act more like Dale Carnegie, less like Mad Men”.
- It is time to engage.
Your challenge is to ferret out what others are doing that works for your type of business. And to get started. Whatever your business model, B to C or B to B, social media is being used successfully in your industry.