Become a Social Media Marketing Diva In 30 Days!

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Social media is not rocket science, but it helps to have some guidelines to get started. Here’s how to unleash your inner social marketing diva!

    First 30 Days:

The best advice I have heard is to DO NOTHING for 30 days but LISTEN.  Check out what leading businesses and thought leaders are doing online in your niche. Do they have a blog? Tweet? Facebook? Simply observe how people share information and converse with each other online.

Set Your Strategy, Start Slowly:

After 30 days, set a social media strategy that complements your business objectives. Figure out what is right by observing others in your category and the engagement that is taking place.

Start interacting by setting small manageable goals for yourself. Try conversing with 5 people and writing 50 tweets your first week; reply to tweets that catch your eye. You will make mistakes, but so what?! Share information and opinions, comment on people’s blog posts or Facebook walls. Little by little, you will begin to build your online community. Even if you can only manage one medium at the beginning…start.

Add New Platforms:

Don’t bite off more than you can chew. Work your way up to 2-3 mediums that you can manage, and start to leverage one off the other. Google or watch You Tube videos to learn what tools can make the experience easier. Continue to engage with people. Remember, it’s quality, not quantity, that counts. A two way dialog, never a one-way flow of information.

Be yourself, and let people get to know you. If you have interesting opinions, or want to discuss industry trends, a blog can be a good forum for your expertise. If your goal is to do business locally, read up on how to geo-target people on Twitter, Facebook, or Linked in…or one of the newer tools like Foursquare. There is no one size fits all approach, so experiment.

One Hour A Day, For 60 Days:

Think small and think simple. Pick a couple of small goals to work on, and get busy. Commit an hour a day (like a new gym membership!). Be consistent, learn from others, continue to explore. You will add to your knowledge, little by little. Measure your progress after 30 days, and again after 60 days.  If you are like most, your results will be encouraging, and will inspire you to  expand your social media participation.

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on
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3 Responses to Become a Social Media Marketing Diva In 30 Days!

  1. Barbra says:

    I just completed a Cornell Webinar called Customer 2.0 – it “focused on how to maximize marketing ROI in the rapidly evolving world of social media and online marketing”. Essentially how to integrate new marketing with traditional marketing. It confirmed that Ann Marie and Linda have guided us well – and that from what you have instructed above, that you could have hosted the webinar that two Cornellians with 30 collective years of digital media experience hosted today. Very helpful.

    • The point, to paraphrase a guy named Tom Martin (who writes a really cool blog at Converse Digital, by the way) is that this world is changing so fast, there are no experts…the combined 30 years of experience that the Cornellians have with digital media isn’t that valuable…the really valuable skill is not in looking back, but our ability to change and adapt to the new realities of this world going forward. As we have seen, things will change. Facebook was a college student app in 2006. Food for thought!

  2. Pingback: Blogging 101: Know Your Audience. DOH! | she means business

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