Social media is not rocket science, but it helps to have some guidelines to get started. Here’s how to unleash your inner social marketing diva!
- First 30 Days:
The best advice I have heard is to DO NOTHING for 30 days but LISTEN. Check out what leading businesses and thought leaders are doing online in your niche. Do they have a blog? Tweet? Facebook? Simply observe how people share information and converse with each other online.
Set Your Strategy, Start Slowly:
After 30 days, set a social media strategy that complements your business objectives. Figure out what is right by observing others in your category and the engagement that is taking place.
Start interacting by setting small manageable goals for yourself. Try conversing with 5 people and writing 50 tweets your first week; reply to tweets that catch your eye. You will make mistakes, but so what?! Share information and opinions, comment on people’s blog posts or Facebook walls. Little by little, you will begin to build your online community. Even if you can only manage one medium at the beginning…start.
Add New Platforms:
Don’t bite off more than you can chew. Work your way up to 2-3 mediums that you can manage, and start to leverage one off the other. Google or watch You Tube videos to learn what tools can make the experience easier. Continue to engage with people. Remember, it’s quality, not quantity, that counts. A two way dialog, never a one-way flow of information.
Be yourself, and let people get to know you. If you have interesting opinions, or want to discuss industry trends, a blog can be a good forum for your expertise. If your goal is to do business locally, read up on how to geo-target people on Twitter, Facebook, or Linked in…or one of the newer tools like Foursquare. There is no one size fits all approach, so experiment.
One Hour A Day, For 60 Days:
Think small and think simple. Pick a couple of small goals to work on, and get busy. Commit an hour a day (like a new gym membership!). Be consistent, learn from others, continue to explore. You will add to your knowledge, little by little. Measure your progress after 30 days, and again after 60 days. If you are like most, your results will be encouraging, and will inspire you to expand your social media participation.