Blogging 101: Know Your Audience!

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Here’s one for the “Blogging Boo-Boo Hall of Fame”: I wrote a blogpost earlier this week on how to get started in social media, a Guide For Beginners, and posted it on….<drumroll>…Twitter?!  Not too many people read it.  Gee, now there’s a surprise…

OK, it doesn’t take a marketing genius to know that anyone on twitter has already figured out the basics. The post I wrote only made sense for the other 93%. DOH!

Feel free to learn from my mistakes. Don’t shortcut the OBVIOUS step of knowing your blog’s target audience, and also promoting it in the appropriate channel!

P.S.  I gave that old post a sexy new name…Become a Social Marketing Diva in 30 Days!…and will retweet the original post in a few days.  It will be interesting to see if “re-branding” creates a different result.  Stay tuned.

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
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