Monthly Archives: August 2010

Social Media: Enough With the Snake Oil

[tweetmeme source=”helpmerhonda11″ only_single=false]If I read one more exaggeration about how social media will cure all manner of marketing ills, I will scream. Yesterday, I read a breathless article by “the Social Media Goddess”, followed by pages of conference agendas so … Continue reading

Posted in social media, social media and role in business development, Social Media Best Practices, social media in business development | Tagged | 4 Comments

Blueprint for Social Media Strategy: The Social Media Brief

[tweetmeme source=”helpmerhonda11″ only_single=false]In order to ensure that your social media plan is both creative and meets business goals, I suggest starting with a social media brief. The idea of a social media brief builds on many other disciplines.  In advertising, … Continue reading

Posted in social media, Social Media Best Practices, social media strategy | Tagged , | 1 Comment

Does Your Website Measure Up? 9 Tips for a Website Tune up

[tweetmeme source=”helpmerhonda11″ only_single=false]Too many websites are pretty to look at but ineffective as marketing tools. Could your website work harder for your business?   Here’s a website checklist: 1. Does your website talk to  your customer, or is it all about … Continue reading

Posted in website effectiveness | Tagged | 2 Comments

Leftovers, Again! (and other Social Media Lessons from the Kitchen)

[tweetmeme source=”helpmerhonda11″ only_single=false]When you’re invited to dinner at the home of food photographer/stylist team Mark and Nancy Thomas, you’re not bringing an Entenmann’s cake for dessert.  As I was baking my one tried and true, never fail fruit tart, I … Continue reading

Posted in blogging, outsourcing, social media, twitter | Tagged | 4 Comments