[tweetmeme source=”helpmerhonda11″ only_single=false]When you’re invited to dinner at the home of food photographer/stylist team Mark and Nancy Thomas, you’re not bringing an Entenmann’s cake for dessert. As I was baking my one tried and true, never fail fruit tart, I started thinking about what cooking can teach you about business.
1. Start with a good recipe: Your strategy will be your blueprint, so develop a sound strategy that works for your business. Clever tactics without a strategy will never get you where you need to go.
2. Know when to improvise: Some “rules” provide necessary structure: a blog editorial calendar, or optimizing your website using SEO best practice. But it is the social networking “improv” that creates the magic. Keep creating new connections and engage to strengthen relationships: the opportunities are infinite if your approach to engagement is right.
3. Leftovers, again? I have been reading about creating original content, as opposed to curating other peoples content (retweeting, or reblogging). I think there is room for both, as long as it adds value for your reader.
4. Presentation counts: I’ve been looking at logos and websites lately, as I prepare to engage a designer for my own project. There is a lot of bad design out there, detracting from perfectly good messaging. Good design doesn’t have to be expensive, but it is part of your brand and is really important. Don’t settle for second rate.
5. Clean up: Some chores are no fun, but there are tools that make managing your online life easier. Find an email/social media management tool like Nutshell, make and use twitter lists, check out the best twitter tools (oneforty.com)…and as my online friend Ellen the Software Revivalist says, never forget to back up your hard drive!
Let me know what you’ve learned about social media/online marketing best practice…both in and out of the kitchen!
P. S. Sometimes, you just need to order Takeout! Lots of help is available for all aspects of your online life. If you need help with strategy, if your implementation needs a tune up, or if you are not getting the social media or business results you want, help is available. Email, tweet or call!