[tweetmeme source=”helpmerhonda11″ only_single=false]Too many websites are pretty to look at but ineffective as marketing tools. Could your website work harder for your business? Here’s a website checklist:
1. Does your website talk to your customer, or is it all about you? Make sure that your message is focused on solving customer problems, and how your company does that better than anyone else.
2. Is the site navigation well thought out? A well-planned, thoughtful navigation menu, makes for easy browsing. What are site visitors looking for? Make sure they can find it within the first 3 seconds, without hitting the back button on their browser!
3. Is your website found in online search? Search engine optimization (SEO) doesn’t come cheap, but is more important than ever. Business owners need to know the difference between Pay-Per-Click (PPC, Google Adwords) and organic search results. Consider working with an SEO professional to improve your search results.
4. SEO Optimization, part 2: Also consider more advanced features such as adding landing pages, an SEO optimized blog, integration with social media buttons, developing a strategy for inbound links, video content, and other SEO enhancements.
5. Does your website have a call to action, and capture visitor information? Smart businesses offer something of value in exchange for an email address, and have a marketing plan in place to follow up. Make sure you have a way to capture visitor contact information, and the potential to turn these prospects into customers.
6. Does your website educate prospects? Customers need to Know/Like/Trust before they buy. Information that describes your firm’s processes and procedures, before/after pictures, resource downloads, case studies, and testimonials from satisfied customers are all ways to educate, and build confidence and trust.
7. Does your website adequately present your expertise? Don’t overlook a well written bio, examples of your work, and links to your social media profile to establish your expertise.
8. Does the look and feel of the website match the desired brand image? Your 10 year old, flash-based website design may not cut it anymore. Good web design supports the brand, and everything — function, content and images– must make sense for your target audience. Look at it with a critical eye, and update things if needed.
9. Measure what is working online: If you can’t measure it, you can’t manage it. Use Google Analytics, and make sure your website has the tracking code embedded properly.
Think about whether your current website will take you to the next level. If not, consider taking steps to update it, to increase website visibility, lead generation and ultimately, get more customers through the door.
If you have tips to improve a website — please add to this list!