Find You on Facebook? Why Should I ?!

[tweetmeme source=”helpmerhonda11″ only_single=false]A local deli has a “Find Us On Facebook” sign on the front door.  Curious, I decided to check out their Facebook page.  I find that they have posted all of 6 times in four months.…50% off pastrami on rye…look at our great food…we have a coupon….SNORE……

An Italian bistro in my town is also on Facebook.  They post almost every day.  I know what Anthony (the owner) is cooking, he invites me in regularly. His wall is a celebration of life, just like his food…lot’s of comments, very lively.  In fact, Anthony and his wife just had his first baby…her name is Serafina.  How do I know? They’re FAMILY.

Do you see the difference?  Unfortunately, too many business owners are still using social media as a push medium, as an advertising tool.  They decide to be on Facebook, but WHY?  To talk about themselves 24/7?  Is it any wonder that no one is interested?

You can hire someone to create a social media strategy, or you can do it yourself.  But you need to think about how to be engaging and useful to your visitors.  Don’t just tell me to find you on Facebook, or sign up for your email newsletter….tell me WHY. Why should I bother checking back or sharing your content with my friends? What’s in it for me?

Give Facebook a try if you think that your target audience is there, but make a real effort to connect.  And if you happen to be in Chappaqua, stop in at Grappolo.  When Anthony’s cooking his Tuscan Panzanella salad, you gotta try it.

What’s your experience with business pages?  Please share your favorite Facebook success stories…or “Find Us On Facebook” disasters…here.

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
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