Case Study: Video Turbocharges Search Results (SEO)

[tweetmeme source=”helpmerhonda11″ only_single=false]A recent client email demonstrates an important SEO fact:  adding video amplifies  search engine rankings.

341 Studios writes:

Rhonda,
I posted this blog from David’s Roundtable Thursday night – late – and today’s google alert shows it was picked up by several websites? How do you think they found it? Did Google pick it up that quickly –
I want to be sure whatever I did – to do it again next time – this is good!
–Mary

 

Here is the link to her blog post, entitled Seven Rules of SEO.  Simply by adding video to her blog for the first time got the search engines to take notice.  In fact, a widely quoted study from Forrester Research says that a web page with video is 53 times more likely to have first page results than a web page with the same content but no video.  What my client saw was the power of video in action!!! WOW!!!

Anyone with a blog or a website should learn how to create and publish short videos for the web, using an inexpensive flip camera, an inexpensive mike, and basic editing software like iMovie.  I am embarrassed to say that this is still on my “to do” list.  In the meantime, I have embedded these video tutorials:


What have you experienced with adding video to a blog or website…does it validate the results reported here? Please share your tips, experiences, tools and tutorials on posting video to a website or blog for SEO.

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
This entry was posted in blogging, seo, video production tools and tagged . Bookmark the permalink.

2 Responses to Case Study: Video Turbocharges Search Results (SEO)

  1. slashcareer says:

    Video not only helps with search rankings, it also helps with branding. For example, if you do a Google search for our businessname – “gnosis arts” – or even my personal name – “eric bryant” – you will likely see a video in the search results. What’s interesting is that this video sits on our own company website (not on YouTube or another video file sharing site.) When you click on the vide thumbnail, you re taken directly to the page on our website where the video is embedded. This can be done for most any company website, if you understand how to structure the XML metadata and know how to properly create video sitemaps. Occasionally you can een rank a self-hosted video in Google for a competitive key term.

    Eric Bryant, Director
    Gnosis Arts Multimedia Communications LLC

    • Eric, good point, and thanks for that useful tip:

      “…if you understand how to structure the XML metadata and know how to properly create
      video sitemaps. Occasionally you can een rank a self-hosted video in Google for
      a competitive key term.”

      I wonder why we don’t see more websites using this technique? Thanks for commenting!

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