Monthly Archives: December 2010

Holiday Scorecard: Did Your Customer Service Measure Up?

[tweetmeme source=”helpmerhonda11″ only_single=false] Much has been written about the virtue of turning buyers into brand evangelists. In fact, a 2008 marketing survey found that organizations who focus on customer experiences are TWICE as likely to beat their profit targets than … Continue reading

Posted in customer service, word of mouth | Tagged , | Leave a comment

New Year, New Plan: 9-Step Checklist For Business Growth

[tweetmeme source=”helpmerhonda11″ only_single=false] Business owners can’t afford to waste precious resources; smart planning is essential to growth.  Here’s a checklist to help you focus on the right things in 2011. As you look at this list, ask yourself which single … Continue reading

Posted in business common sense, business planning tools and templates, business wisdom, small business | Tagged | 7 Comments

Social Media “Popular Wisdom”: Does It Pass Your Gut Test?

[tweetmeme source=”helpmerhonda11″ only_single=false] Social media is absolutely dominating the marketing conversation.  When done right, it can turbocharge a marketing plan, but some of what passes for popular wisdom doesn’t pass the gut test. Every company wants a Facebook page, but … Continue reading

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Social Media Thought Leadership: Who Influences You?

[tweetmeme source=”helpmerhonda11″ only_single=false] Lena West devotes one segment of  “Real Women Do Social Media” to the topic of identifying and engaging influencers. It caused me to reflect on who has influenced me these last few years. I guess you could … Continue reading

Posted in influence and thought leadership | Tagged | 3 Comments