I guess you could say Prof. S. was my very first influencer. She began her social media strategy class with this: “From confusion, dawns wisdom”. True to her word, the confusion cleared. There have been many others since. It is time to give credit where credit is due.
People share their ideas freely and generously on You Tube, Twitter, Facebook, blogs, and the like. The field changes constantly, everyone is a teacher, all contributing to the conversation. In social media, knowledge is offered daily from people I never get to meet.
This was never so apparent as when I led a recent discussion at 341 Studios. A group of business owners had these questions:
- “Does everyone need to be in social media?”
- “How do I get my message to become viral?”
- “How do I find the time? “
- “Where do I begin?”
As I shared some foundational concepts, it dawned on me. I was sharing concepts that I have collected along the way … reciprocity … know/like/trust … engagement. Seeking out master teachers and engaging with average joes on social networks taught me what I know. In turn, I pass along what I have learned. The best thinking is viral. But how to give credit where credit is due?
So, for this blogpost, I chose the Zen symbol for gratitude. As I reverse engineer my social media DNA, the list of credits is long indeed (BTW, my blogroll badly needs updating and only scratches the surface.) Thank you, Chris Brogan, Scott Stratten, Lena West, Jay Baer, Mari Smith, and all the others I cannot name, for your blogs, webinars, newsletters, tweets, books, offers of help …
You don’t always know who will have a profound influence on your thinking, and what chance encounters will shape your destiny. Like Kierkegaard says, life must be lived forward, but can only be understood backwards. Looking over your business career and the changing landscape of social media, who has influenced you … and have you given credit where credit is due?