The Social Media Time Crunch: Crowd Sourcing A Solution

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[tweetmeme source=”helpmerhonda11″ only_single=false]If you have launched a social media effort and have trouble keeping it going, you are not alone.  This cartoon exposes a painful truth. The real question is, what can we do about it?  (credit to talented humorist  Tom Fishburne for the cartoon, and marketer Harvey Chimoff for sharing it on Linked in).

What helps you “go the distance”?   My goal is to crowd-source solutions;  as suggestions are made, I will add to the list, and LINK BACK TO YOUR SITE. Let’s learn from each other, and banish the social media ghost town!

Here’s my starter list:

1.  Time is our most valuable resource:  work smarter

Harvey Chimoff gets right to the heart of the matter:

“…You’re better off having an excellent presence with one social media outlet than being mediocre or worse across the board.”

Social media and PR expert David Parmet adds:

“…the best solution is to set your goals, identify what you are trying to accomplish and figure out which tools make sense”.

I put their comments first on my list.  Be strategic with your time, and keep the big picture in mind!

2. Do not mistake activity for achievement.  Engage where your audience is, and make sure you add value to your community with your content and comments.

3. Use a tool that helps you engage consistently, like Tweetdeck, Hootsuite, or CoTweet (which, despite the name, allows you to manage both Twitter and Facebook with it’s enterprise version).

4.  Lists! Do you make them?  How do you use them?!  Please weigh in.

5.  Mobile apps: Which ones help the most with social media engagement? Favorites?

6.  Conquer time wasters (my personal struggle):  With all the bright shiny things to read and comment on, how do the most time challenged among us stay focused?!

7. Business apps allowing multiple tweeters on one account: If you use this approach, please comment.

8. Scheduling tools: I am a big advocate of engaging in real time:  Under what circumstances do you favor pre-scheduling tweets and posts with tools like Social Oomph?

9. Time Management: Everyone seems to schedule social media differently.  Bottom line: the most consistent get the best results.  30 – 60 minutes/day? 3-5 days a week? Block out times on your calendar? Chunk it into various times during your day? Write your blogposts on the weekend and post them during the week?

10.  Content repurposing and sharing across platforms:  Do tell!

Is social media just like going on a diet or joining a gym, where it doesn’t matter what you do as long as you “Just do it!”?  True, social media results don’t occur overnight, and you must be consistent.  That said, how can we reap the benefits, and still find time to sleep!

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
This entry was posted in Social Media Best Practices, Uncategorized and tagged . Bookmark the permalink.

5 Responses to The Social Media Time Crunch: Crowd Sourcing A Solution

  1. H. Chimoff says:

    Good idea Rhonda. I’d add and emphasize that social media is part of the annual marketing plan, and needs to be linked to that marketing plan. Your marketing strategy and marketing plan drives your social media approach – not the other way around. Social media is another channel/medium to help you achieve your marketing objectives; and yes, you should tailor your message to fit appropriately. True, resources can be an issue. If possible, designate someone on the team to manage your social media review and output. Better yet, see if you can organize and position more than one colleague to be an effective social media engager. If you’re on your own or have a limited or non-existent team, try and carve out a dedicated time each week for social media. Remember, start slowly, and do a great job. You’re better off having an excellent presence with one social media outlet than being mediocre or worse across the board. Finally, it should be kind of fun, too, so enjoy!

    • I love this: ” You’re better off having an excellent presence with one social media outlet than being mediocre or worse across the board.”

      You are so right, Harvey. It’s easy to forget the basics, and you just reminded us all to work smarter.

  2. David Parmet says:

    There’s never enough time. There are too many bright, shiny things to distract us.

    The best solution is to set your goals, identify what you are trying to accomplish and figure out which tools make sense.

  3. I agree, it is better to choose just a handful or one social medium, instead of spreading yourself too thin. Some might be on most and all social media platforms, but they might not be making any dent on their consumer’s likeability chart.

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