[tweetmeme source=”helpmerhonda11″ only_single=false]If you have launched a social media effort and have trouble keeping it going, you are not alone. This cartoon exposes a painful truth. The real question is, what can we do about it? (credit to talented humorist Tom Fishburne for the cartoon, and marketer Harvey Chimoff for sharing it on Linked in).
What helps you “go the distance”? My goal is to crowd-source solutions; as suggestions are made, I will add to the list, and LINK BACK TO YOUR SITE. Let’s learn from each other, and banish the social media ghost town!
Here’s my starter list:
1. Time is our most valuable resource: work smarter
Harvey Chimoff gets right to the heart of the matter:
“…You’re better off having an excellent presence with one social media outlet than being mediocre or worse across the board.”
Social media and PR expert David Parmet adds:
“…the best solution is to set your goals, identify what you are trying to accomplish and figure out which tools make sense”.
I put their comments first on my list. Be strategic with your time, and keep the big picture in mind!
2. Do not mistake activity for achievement. Engage where your audience is, and make sure you add value to your community with your content and comments.
3. Use a tool that helps you engage consistently, like Tweetdeck, Hootsuite, or CoTweet (which, despite the name, allows you to manage both Twitter and Facebook with it’s enterprise version).
4. Lists! Do you make them? How do you use them?! Please weigh in.
5. Mobile apps: Which ones help the most with social media engagement? Favorites?
6. Conquer time wasters (my personal struggle): With all the bright shiny things to read and comment on, how do the most time challenged among us stay focused?!
7. Business apps allowing multiple tweeters on one account: If you use this approach, please comment.
8. Scheduling tools: I am a big advocate of engaging in real time: Under what circumstances do you favor pre-scheduling tweets and posts with tools like Social Oomph?
9. Time Management: Everyone seems to schedule social media differently. Bottom line: the most consistent get the best results. 30 – 60 minutes/day? 3-5 days a week? Block out times on your calendar? Chunk it into various times during your day? Write your blogposts on the weekend and post them during the week?
10. Content repurposing and sharing across platforms: Do tell!
Is social media just like going on a diet or joining a gym, where it doesn’t matter what you do as long as you “Just do it!”? True, social media results don’t occur overnight, and you must be consistent. That said, how can we reap the benefits, and still find time to sleep!