Monthly Archives: February 2011

5 Ways to Use Online Testimonials to Grow Your Business

[tweetmeme source=”rhondahurwitz” only_single=false]Recommendations and testimonials are one of the best ways to establish “social proof”.   How do you formalize collecting the glowing words of satisfied customers, in a way that is sharable, viral, and immediate? 1.  The “Ask”: by Email … Continue reading

Posted in Uncategorized, word of mouth | Tagged | 7 Comments

3 Marketers Who Use Ideas, Not Money, To Build Brands

[tweetmeme source=”rhondahurwitz” only_single=false] I recently attended SMCAMPNY, an event chock full of great speakers and solid marketing tips. Besides the usual great social media content, my takeaway was this: there is no more powerful tool in the marketers toolkit than … Continue reading

Posted in marketing, word of mouth | 2 Comments

Social Media: People First, Then Tools!

[tweetmeme source=”rhondahurwitz” only_single=false] I recently presented a  workshop on Facebook for Business at “Social Media Saturday”, a half day event sponsored by SCORE and WBDC.  The agenda covered six social media topics: Facebook, Linkedin, Twitter, You Tube, Blogging and SEO. … Continue reading

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Social Media For Strategic Networking (and a little Serendipity)

[tweetmeme source=”rhondahurwitz” only_single=false] Social networking for business is about connecting with a purpose, not just connecting.  We’re all busy, and business demands a strategic approach. The process goes something like this:  you do your research, identify centers of influence based … Continue reading

Posted in social media ROI, social networking | Tagged , | 4 Comments

Slideshare: Using Facebook for Business

[tweetmeme source=”rhondahurwitz” only_single=false] Does Facebook have a place in your small business social media strategy? This presentation was developed for small business owners,  and makes one key assumption:  that you have done your strategic homework, and identified the best and … Continue reading

Posted in facebook, social media strategy | Tagged , , | 1 Comment