Does Facebook have a place in your small business social media strategy?
This presentation was developed for small business owners, and makes one key assumption: that you have done your strategic homework, and identified the best and most fertile ground to communicate with your audience.
If that place happens to be Facebook, you will need to learn how to create a business page, use Facebook to build your customer base and market your business. This presentation should help:
Remember, Facebook can be effective for both B2B as well as B2C, but businesses of varying types are much more concentrated in some social platforms than others. B2C companies are more likely to maintain Facebook profiles. On the other side, B2B companies are significantly more likely to be present on Twitter, LinkedIn and YouTube, maintaining a blog, and hosting webinars.
Bottom line: establish a social media presence and online marketing plan aimed at where your customers and prospects hang out on the web!