Hubspot Inbound Marketing (Part 1): Time to Market Smarter

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[tweetmeme source=”rhondahurwitz” only_single=false]It’s Hubspot’s “Marketing Transformation” week (schedule here), and I have been impressed with Hubspot’s inbound marketing software for a long time.  Why?  It’s an elegant solution for a very common business problem.  Readers, it’s time to share the reasons for my Hubspot obsession.

I discovered Hubspot after spending two years trying to measure the impact of my efforts for clients without integrated technology.  I tried cobbling together Google Analytics, Facebook Insights, WordPress diagnostics, and other social media and email marketing metrics on a regular basis – quite simply, it’s a PITA.  No one has the time to assemble and analyze piecemeal metrics on a regular basis, and interpretation is a bear.

The good news: there is an all-in-one tool that can help, called Hubspot.

What is Inbound Marketing?

Check out this quote, from a recent client of mine:

“I have spent so much on marketing in the past year, and I don’ t know what I got from any of it.   Website redesign, SEO, blog, social media, direct mail, email marketing, and not a single lead.  I wish I had that money back in my pocket. I feel beat up”.  – Steve F., business owner.

Business owners like Steve are more common than you think.  Fortunately, technology exists to help business owners like him make better business decisions, which is the purpose of Hubspot’s inbound marketing software.  If Steve had a way to measure and fine tune his efforts — and could see which of his marketing spend was attracting the right traffic to his website, and converting these leads to sales — he’d be a much happier guy.

Does Inbound Marketing Work?  Hubspot Case Studies

There is a very convincing portion of the Hubspot website devoted to case studies taken from among their 4000 customers (Hubspot case studies link).  With a 98% month over month renewal rate, and new success stories added each month, I bet we’ll see an increasing number of small and medium business using Hubspot.

“Web 3.0 Will Be About Data”

Linked in founder Reid Hoffman recently said ”Web 3.0 will be about data”;  I agree.  Our customers are increasingly found online, and their actions are generating tons of data.  The challenge for marketers is to help business owners capture and use this data to make better business decisions.

In part 2, I’ll continue this post by looking at how to design a test of Hubspot Inbound Marketing, for clients like Steve.  In the meantime, I’d love to hear from you.  What software or techniques do you use to make better marketing decisions?  Do you know a business that uses inbound marketing methodology … what are the results?

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
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