The Evolution of Facebook (F8): “The Medium Is the Message”

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In 1964, Marshall Mcluhan uttered his now famous words, “The Medium is the Message”.

With Facebook’s growth and today’s F8 evolution of timelines, was this ever more true?

Since our evolution as cave painters, we humans have expressed a deep human need — to share experiences, to leave a visual mark on the world and visually document our very existence.   Now, the evolution of Facebook gives us a multimedia tool to create the documentation of our complete existence for the digital age.

Will there be unintended consequences?  Will we become more concerned with documenting life, than living it?  Will this innovation further isolate us, or lead to closer and deeper human interactions and bonding?  How will it play out?

Facebook has succeeded so wildly, because it taps a need for connection that springs deep and eternal, for the modern age.  Is this latest innovation demanding too much effort to curate our lives and create those connections?

Today’s announcement from Facebook’s F8 conference does feel momentous:  I simply don’t know what it means or how it will play out.  Do you?

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on
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2 Responses to The Evolution of Facebook (F8): “The Medium Is the Message”

  1. Thanks for continuing to post such well-written, timely columns, Rhonda.

    Of the Facebook march toward world domination, I’m feeling less and less impressed. Great cast of technical geniuses, but it’s going to be harder to get the entire social media world to march to the beat of just one drum than they realize.

    It has become so clear to me in recent months that content and relationships are what drive this entire social media thing, and Facebook is really the beneficiary here — not the savior.

    Yes, we’ll see how it plays out, but that’s what’s on my mind today.

    • HI Chris, thanks for stopping by. I agree with you … Facebook feels like it is becoming too … complicated. Sometimes I have a visceral reaction to innovation and in my gut I feel that it really solves a problem or fills a need … I don’t feel that way with this change. I wonder how the person who has no professional interest will react? Will they care? Will they have unbridled enthusiasm? Or will they go to Tumblr or Google Plus, because they are easier? Maybe we’ll see the elegance that the digerati are talking about … time will tell.

      Incidentally, I wonder how Facebook tests improvements before rolling out? More to the point, I wonder if F8 will be like new Coke?

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