Monthly Archives: October 2011

Placing Bets On Social Media: The Next Big Thing (20 Emerging Firms To Watch)

In my early years, my dad handicapped racehorses.  Some girls grew up reading National Velvet; I grew up reading the morning line! Fast forward to 2011 … Like bettors at a horse race, angel investors know that hidden in the … Continue reading

Posted in digital media trends, influence and thought leadership, social media, social media strategy, social media trends | Tagged , , | 6 Comments

Do College Marketers Get A Passing Grade?

[tweetmeme source=”rhondahurwitz” only_single=false] Colleges and universities do a lot of marketing directed at high school seniors and their families, trying to influence this big ticket decision.  It seems to me that a lot of their marketing effort is wasted. What … Continue reading

Posted in marketing communications, small business, word of mouth | Tagged | 3 Comments

Smart Sound Bite, or Scary Marketing-Speak?

[tweetmeme source=”rhondahurwitz” only_single=false] Are you scaring customers away with your words? You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming. OK, I exaggerate … no one has ever … Continue reading

Posted in hubspot, inbound marketing, marketing branding, marketing communications, small business | 2 Comments

Mobile Marketing Checklist for Small Business

[tweetmeme source=”rhondahurwitz” only_single=false] Remember Agent 86 and his “mobile phone”?  As silly as Don Adams in “Get Smart” looks to us now, mobile devices are becoming the preferred way consumers interact online. Consider these mobile marketing facts:  Over 50% of … Continue reading

Posted in mobile marketing, small business | Tagged , , , , , | 5 Comments