5 Resources to Help You Changeover to the New Facebook Timeline

The new Facebook Timeline has been rolling out since September.  As of today, it’s available to everyone!

After hearing a wide range of reactions to the new Facebook timeline — mostly good — I’m reminded of the book Who Moved My Cheese?, by Spencer Johnson.  In this classic business fable, mice in a maze have to adapt to change … and some do better than others.

Here’s what the mice learned about change*:

  1. Change Happens (They Keep Moving The Cheese)
  2. Anticipate Change (Get Ready For The Cheese To Move)
  3. Monitor Change (Smell The Cheese Often So You Know When It Is Getting Old)
  4. Adapt To Change Quickly (The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese)
  5. Change (Move With The Cheese)
  6. Enjoy Change! (Savor The Adventure And Enjoy The Taste Of New Cheese!)
  7. Be Ready To Change Quickly And Enjoy It Again (They Keep Moving The Cheese.)

*(Recap source: Wikipedia)

Are your whiskers twitching yet?  Are you craving some cheddar?  Seriously, most of us will adapt easily to the new timeline, and grow to love it once we become used to it … only to have Facebook change things again in the unknowable future!  Yup … they’re gonna keep moving our cheese!


Since your old personal profile will disappear in a week, here are some Facts and Resources to get you rolling:

1. The new Facebook timeline is for profiles, not pages:

For now, the new Facebook Timeline is ONLY for profiles, and will not affect your business page.   The new timeline presents a great opportunity to express yourself in technicolor — but with the blurring of the lines between business and personal relationships, realize that it will be seen by both friends and business acquaintances … be smart about it!

2. You have a week to finetune the new Facebook timeline before it becomes public:

On December 21st, the new timeline turns on automatically throughout Facebook, and your old profile will be disabled.

Facebook makes it “drag and drop” easy to enable your new timeline … but in case you want a better explanation of some of the features, check out this post from the facebook development team,  this blog post from The Next Web, or this guide from Mashable.  Once you see how easy it is to change over, I bet you’re gonna love the new Facebook timeline!

3. There are many free tools to design your Facebook timeline cover photo:

There are some wonderfully creative cover photos — check out this gallery for inspiration!  For your cover photo, upload any personal photo that you like. Facebook makes cropping easy.

If you want a more graphic look, there are lots of free tools to help you find just the right image.  Try https://apps.facebook.com/timeline_covers/ … or any of these other free Facebook cover photo services with a wide range of cover photo image choices.

4.  As always, Facebook privacy controls allow you to keep updates and pictures private:

The new timeline is like a stroll down memory lane;  as you go back in time, you will come across long forgotten events and conversations.  Publicly display as much or as little information as you like.  You have total control over privacy settings, just delete or hide any old photos or updates that you care to, before making your timeline public.

Here’s a good reminder about privacy settings from Mari Smith :

 “… You can always easily check the visibility of *any* content by the little icon: a globe means PUBLIC – anyone can see it. The little icon with two people means that content can only be seen by FRIENDS. And a little gear icon means you have set the visibility to custom (such as specific people/friend lists). NOTE: you can go back in time and retroactively change the visibility of any of your posts.”

5. Out with the old, in with the new: go create your new Facebook timeline!

 Go to: https://www.facebook.com/about/timeline.  Review past content, make desired changes, add a new profile cover photo, and voila!

Have you changed over?  What do you think about the new Facebook timeline?

Make my day … leave a comment! And, stop by and say hi on my facebook page, where I share marketing tips, opinions, and news. Thanks!


About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
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