The Holiday Guide For Social Business Success

My friend Jeme isn’t into social networks … but she throws a killer holiday party each year.

Toasts are made, friendships rekindled, new relationships sparked.

After too much food and drink, and lots of laughs,  her guests glow with good cheer … and the anticipation of next year’s party.

Goodbyes are accompanied by a sincere, “See you next year!”  Yet, oddly enough, some of the people who love Jeme’s party avoid online social networking.

Don’t Tell Me Why You Can’t/Won’t/Should … Just Do It!

I’ve been nudging one person to use Linked in for years, with no luck.  Another owns a travel agency — but mention adding a Facebook page, and she’s got a million excuses.  Chances are, we’ll be having the same conversation next year.

Start the New Year with stronger connections to business contacts.  

It’s so easy to deepen business connections at this time of year.  We don’t have to send an elaborate gift or host a big party — staggeringly simple steps like expressing appreciation, and being personable are all it takes to help create a holiday glow around your business!

Here are some social networking tips as we wind down the year:

Twitter:  What a nice surprise to receive a personal tweet from Mark Schaefer, author of “The Tao or Twitter” this morning.  It only takes a minute, but recognizing the personal connections you have on Twitter makes people feel great.  It’s simple to tweet someone by name, and say  “It was great connecting with you in 2011”.  Try it!

Facebook:  This is the season for fun and engaging status updates!  Whatever your business, don’t forget to provide a peek behind the proverbial kimono and let your personality come across!  Deepening a connection is as simple as posting a great picture of holiday food or a gorgeous sunset, and bringing a smile to someone’s face.

Linked in:  This is the perfect time of year to add new linked in connections, give unsolicited recommendations, or refresh older connections with a personal message.

 1) send a personal message to people you want to reconnect with or thank for their business or send a New Year’s greeting to (Note: PERSONAL, not bulk message) and 2) take an online relationships offline, by extending an invitation to meet in real life.

The Real Reason Businesses Succeed at Being Social:  The Other 11 Months Of the Year

The businesses that stand out in December on social platforms do so because their holiday persona is simply an extension of what they do well the other 11 months of the year.  For instance:

    • A realtor who has a great Twitter presence also delivers a trademark box of jellybeans to her clients each year, complete with handwritten note —  a reminder of the great personal service she delivers with every transaction
    • A local jewelry store with a great Facebook presence also adopts a charity and hosts a December fundraiser  — clients know that they are supporting a local business that cares about the broader community
    • A  fashion business owner pampers and rewards her employees for their hard work with a spa day … creating wonderful memories and increased loyalty
    • A financial services provider from Maine sends gourmet treats (blueberry pancake mix!  blueberry jam!), another reminder of his excellent “Downeast” service
    • A marketing agency sends cleverly designed holiday cards and creative e-blasts — ensuring that when a recipient needs creative firepower in the New Year, their services will be top of mind.

Contrast this to the accounting firm that sends the same boring, impersonal, pre-printed card each year.  What a waste of time, money and most of all … opportunity!

Holiday Guide For Social Business Success 

My holiday guide is pretty simple:  be yourself, give thanks for the gifts of the season, and don’t just talk about yourself.  No great mystery!

In the last 2 weeks of this year, add social networking to the mix, to start 2012 off right!

Make my day … leave a comment! And, stop by and say hi on my facebook page, where I share marketing tips, opinions, and news. Thanks!


About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on
This entry was posted in business wisdom, social media and role in business development, Social Media Best Practices, social networking, word of mouth and tagged , . Bookmark the permalink.

3 Responses to The Holiday Guide For Social Business Success

  1. “The businesses that stand out in December on social platforms do so because their holiday persona is simply an extension of what they do well the other 11 months of the year.”

    Rhonda, this is a powerful statement and good reminder. Social media platforms are just that: communication platforms to bring your message, company, product, service, etc. to life. They should help you activate your marketing strategy and plans. And, how you communicate on these platforms should fit with and reinforce your positioning and what you want to stand for with customers. By the way, I wish the company that sends me an annual calendar with magnetic strips would stop!

  2. Pingback: The ROI of Marketing on Main Street: Be “Awesome” | she means business

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