An unexpected guest blog from my friend Janine Mayhew showed up in my morning email.
It was Janine’s embrace of social media that originally connected us. We met through her smart use of Linkedin, and I was wowed by her talent (she’s an an extraordinary designer).
We collaborated on a project, and the rest, as they say, is social media history.
In Janine’s blog post (below), she gives a great example of how she weaves a fabric of connections from her daily life. She describes it as “flow” .
(Flow is “when you get into the zone of your work or whatever you’re doing and feel like everything is clicking”, as Chris Brogan recently put it).
The social media flow that Janine describes is literally at your fingertips, 24/7. Why not weave social media into how you live, work and play, and see what happens!
Hail The Open Information Flow (Guest Post by Janine Mayhew)
“Who cares what someone ate for breakfast?” This is a common statement/question I hear from people that don’t “get” social media. Similarly people mention they aren’t searching for a new job so they aren’t involved with LinkedIn.
There’s a shift taking place in our culture, from “the results oriented” mind set of the last century to our current “connection” paradigm. I’m surprised that more people don’t embrace social media for both business and personal fulfillment.
I am thrilled with social media, almost every day. At the very least I keep up with my 3D friends and their families, which in itself is wonderful. On a deeper level the world has been opened up — people have a voice, and everything from simple personal harassment to outrageous political abuse is now far more accountable.
For those of us fortunate enough to not be oppressed, once you are in the flow, every day can be full of promise and delight. But it’s subtle and layered and develops over time. Connections make more connections. It’s exponential.
Here’s a simple example: I love Vancouver BC and have been there many times. Recently, a friend brought me to a restaurant called Meat & Bread. I loved it — the food, the atmosphere, the branding ( I am an art director) — so I “liked” them on Facebook. (Aside: this is why you need a Facebook page small biz people!) When they post, I see it in my news feed (yes, this requires that you actively spend time browsing your news on Facebook).
Following my natural interest, expanding connections: One of the things I do in my business is work with a large corporate brand team sourcing modern photography for their marketing. Meat & Bread posted a link of some exquisite pics taken of their place by a South African editorial photographer Francis Botha, who was similarly impressed with the place.
I found in those photos exactly what I was trying to verbalize in a photo meeting the day before in NYC, and was able to send the link to my colleagues as an actual example. In addition I sent a message to the photographer through Facebook — and “liked” his business page — so now I will stay in touch with his work.
Maybe someday we can collaborate. Or maybe the people I sent the link to may want to purchase some of his images. OR, he may need a designer in NY someday … OR, I may have simply enjoyed amazing pictures of a favorite place. The connections are open ended. It’s not barter … It’s flow.
There’s a lot more going on than sharing pancake pictures!
I feel that most people misunderstand social media, and misunderstand Mark Zuckerberg’s motives in particular. His words sum it up:
“… For me and my colleagues, the most important thing is that we create an open information flow for people. Having media corporations owned by conglomerates is just not an attractive idea to me.” — Mark Zuckerberg
Bottom line? Be open to connection, empowered by technology … and the rest will “flow”. I hope this post inspires you to connect with someone new today! — RH