Social Media, Simplified: Weave Pancakes Into Gold

An unexpected guest blog from my friend Janine Mayhew showed up in my morning email.

It was Janine’s embrace of social media that originally connected us.  We met through her smart use of Linkedin, and I was wowed by her talent (she’s an an extraordinary designer).

We collaborated on a project, and the rest, as they say, is social media history.

In Janine’s blog post (below), she gives a great example of how she weaves a fabric of connections from her daily life.  She describes it as “flow” .

(Flow is “when you get into the zone of your work or whatever you’re doing and feel like everything is clicking”, as Chris Brogan recently put it).

The social media flow that Janine describes is literally at your fingertips, 24/7.  Why not weave social media into how you live, work and play, and see what happens!

Hail The Open Information Flow (Guest Post by Janine Mayhew)

“Who cares what someone ate for breakfast?”  This is a common statement/question I hear from people that don’t “get” social media.  Similarly people mention they aren’t searching for a new job so they aren’t involved with LinkedIn.

There’s a shift taking place in our culture, from “the results oriented” mind set of the last century to our current “connection” paradigm.  I’m surprised that more people don’t embrace social media for both business and personal fulfillment.

I am thrilled with social media, almost every day.  At the very least I keep up with my 3D friends and their families, which in itself is wonderful.  On a deeper level the world has been opened up — people have a voice, and everything from simple personal harassment to outrageous political abuse is now far more accountable.

For those of us fortunate enough to not be oppressed, once you are in the flow, every day can be full of promise and delight.  But it’s subtle and layered and develops over time. Connections make more connections.  It’s exponential.

Here’s a simple example:  I love Vancouver BC and have been there many times. Recently, a friend brought me to a restaurant called Meat & Bread.  I loved it  —  the food, the atmosphere, the branding ( I am an art director) — so I “liked” them on Facebook.  (Aside:  this is why you need a Facebook page small biz people!)  When they post, I see it in my news feed (yes, this requires that you actively spend time browsing your news on Facebook).

Following my natural interest, expanding connections:  One of the things I do in my business is work with a large corporate brand team sourcing modern photography for their marketing.  Meat & Bread posted a link of some exquisite pics taken of their place by a South African editorial photographer Francis Botha, who was similarly impressed with the place.

I found in those photos exactly what I was trying to verbalize in a photo meeting the day before in NYC, and was able to send the link to my colleagues as an actual example.  In addition I sent a message to the photographer through Facebook —  and “liked” his business page —  so now I will stay in touch with his work.

Maybe …

Maybe someday we can collaborate.  Or maybe the people I sent the link to may want to purchase some of his images.  OR, he may need a designer in NY someday … OR, I may have simply enjoyed amazing pictures of a favorite place.  The connections are open ended.  It’s not barter … It’s flow.

There’s a lot more going on than sharing pancake pictures!

I feel that most people misunderstand social media, and misunderstand Mark Zuckerberg’s motives in particular.  His words sum it up:
“… For me and my colleagues, the most important thing is that we create an open   information flow for people. Having media corporations owned by conglomerates is just not an attractive idea to me.” — Mark Zuckerberg


Bottom line?  Be open to connection, empowered by technology … and the rest will “flow”.  I hope this post inspires you to connect with someone new today! — RH

Make my day … leave a comment!  Or, stop by and say hi on Rhonda’s facebook page!  Or, check out Janine’s facebook page … where ideas, opinions, great design, and the occasional pancake photo are always welcome:)


About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on
This entry was posted in social media, social media and role in business development, Social Media Best Practices, social media in business development, social networking and tagged , , , , . Bookmark the permalink.

6 Responses to Social Media, Simplified: Weave Pancakes Into Gold

  1. Great post, Janine (and thanks Rhonda for bringing it to us). You really capture the serendipity of social media that is so hard for the “uninitiated” to appreciate.

    • Yes, she did! Here’s a question I still have, though … why is it harder for some, easier for others, to “get it”?

      • I remember teaching my kids how to ride a bike. Some kids just jump on the bike. My kids struggled a lot and almost gave up a few times. I kept telling they were “thinking too much” and how cool it would be once the “figured it out.” And, of course, it was.

        I think social media is the same. People can tell you what it feels like, but until you experience it yourself you can’t truly understand. I think fear of the unknown and over-analysis play a strong role in holding people back.

      • rhondahurwitz says:

        Nice analogy with the bike … I like that! And we’re not all gonna be Lance Armstrong, but we can all enjoy a bike ride:)

  2. Betsy Brand says:

    Yes, Janine I loved your post! The connection aspect and continuous opportunity for discovery is exhilarating, both on a personal level and for business purposes. Rhonda, thank you for sharing this. Hope to see you both soon.

  3. Pingback: Online Marketing: It Doesn’t Have to Be So Damn Hard | she means business

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