A Special Pinterest Tip Every Business Should Know

How Should A Business Engage on Pinterest?

I put the Pinterest Etiquette for businesses question out to Gini Dietrich, over at Arment Dietrich’s Facebook page.  Ask and ye shall receive!  Watch her “Facebook Question of the Week” response, below.

Gini’s answer confirmed my gut:  Pinterest is like any other social network … it’s nice to say thank you and be nice, be social, not sales-y.  No surprises there!

BTW — check out Arment Dietrich’s excellent marketing and PR blog, Spin Sucks … one of those special blogs where the comments and community are as worthwhile as the posts!

Thanks for answering my Pinterest question, Gini!

Special Pinterest Tip:  Who’s Been Pinning Your Stuff?

As an unexpected bonus, up popped a super useful tip, in the middle of Gini’s answer. If you are like me, you will be blown away by it! 

Turns out, there’s an easy tool to help you find out who’s pinned something that links back to your website.  Simply type this into your browser:

Pinterest.com/source/yourURL

(Be sure to replace “your URL” with your business URL).

Note:  This tool originated with digital expert Aaron Friedman, over on his blog, Digital Highrise.

Example:   Luxury Brand Tumi.com

I typed in http://pinterest.com/source/tumi.com/  … and found that over 300 people have pinned their product to date, many with positive comments about the brand, with no brand responses (yet)!

In my opinion, a little friendly followup could go a long way.  The company might spark some conversation, and maybe some nice traffic to their website and some sales, with a simple friendly comment, such as …  “Thank you for including us on your board, we really appreciate it!” or even a link to a promotion or a new style, i.e.  “Maybe you’d like this:)” . A friendly response would be a nice way to follow up and say thanks.

What do you think?  Do you plan to use this tip to find … and thank … your brand enthusiasts on Pinterest?

PS – Headed off to pin this video on Pinterest … where else?!  Feel free to follow me on Pinterest, and if you need an invite, just ask.

Make my day … leave a comment! And, stop by and say hi on my facebook page, where I share marketing tips, opinions, and news. Thanks!

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
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