Monthly Archives: July 2012

The ROI of Marketing on Main Street: Be “Awesome”

I’m noticing something new on Main Street. As we educate ourselves before buying, there’s a new guy in town: peer-to-peer conversation on social networks. We still use online search, but more and more, we also use a trusted network of online … Continue reading

Posted in business common sense, business wisdom, customer service, online reputation, plain old common sense!, small business, social networking, word of mouth | Tagged , , , , | 1 Comment

A Lesson in Marketing From Chris Brogan

When Chris Brogan started a new business called Human Business Works a while back, I subscribed to his email list. I didn’t really know what a subscription to Human Business Works was  … but I knew that if it came from … Continue reading

Posted in business common sense, business wisdom, email marketing, marketing communications, personal branding, plain old common sense!, social media and role in business development, Social Media Best Practices, social media in business development, social networking, word of mouth | Tagged , , | 11 Comments