Online Marketing: It Doesn’t Have To Be So Hard

You don’t have to be a marketer to know that we’re living through the biggest cultural shift in human history.

Just do a gut check … how many times just TODAY did you google something?  Check the news online?  Engage in a social site?

The world is texting and engaging and searching constantly, and when it comes to reaching customers, traditional interruption techniques just don’t work anymore.

Inbound Marketing … What’s in a Name

This culture shift has spawned a new generation of marketing tools and tactics that help customers and prospects find us online, and create a path to convert new leads to sales:  Blogs, SEO, Social mediaE-marketing, Lead Management, CRM, and others.

“Inbound Marketing” is the common buzzword for the entire online marketing system designed to do this, using all the latest tools.

Whether you call it content marketing, online marketing, reality marketing, whatever-buzzword-you-want marketing … today, using all of these tools in a well designed plan is essential.

But with so many ways to interact with online, having each tool in it’s own system/database has also become a major headache to manage.

Here’s the good news:  it doesn’t have to be so hard.

Less Databases, Less Applications, Less Hassle  

Content creation, landing pages, calls to action, social dashboards, lead nurturing, CRM … we are swimming in tools. Marketing complexity has become a business nightmare.

Your digital strategy probably looks something like this:

Website + Blog +  Social Media Dashboard + E-Marketing + CRM Google Analytics = A Confusing Mess!!!

There’s got to be a better way to handle all these online tasks!

Now, there’s finally a solution that’s been designed for marketers and business owners, not tech geeks.  In the spirit of “show, don’t tell”, here’s a 7 minute video that shows how all-in-one marketing software called Hubspot3 works.  Have a look:

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When your marketing is done this way, the whole is more powerful than the sum of the parts.  Instead of a mess, you get an efficient process that is easier to manage, enables better decisions, and ultimately, creates more sales.

Marketing software like Hubspot3 is still just a tool.  We still need smart strategy and creative design and someone to execute the plan each day …  but the ability to manage all the intermediate tasks without a PhD in technology, is gamechanging.

And the ability to connect all your efforts to RESULTS is long overdue..

A revolutionary marketing tool, long overdue.

Sorry about the overdose of marketing gobldygook.  I’m just really excited about it … and there’s one more aspect I haven’t even mentioned.  We need to figure out what parts of the process are working, in order to grow and hit our revenue goals.

This software has all the analytics you need to measure the impact of each marketing activity and see what’s working.

To me, it feels like we’re at a TIPPING POINT.  

What started out as a few hundred businesses using Hubspot a few years back, has grown into many thousands.  Here’s a prediction:

All-in-one marketing software will become just as essential as the website was 10 years ago.  You will not be able to grow your business without it.

What about you?  What are your biggest marketing frustrations?  If you could make one aspect of your marketing easier, what would it be?

Make my day … leave a comment! And, stop by and say hi on my facebook page, where I share marketing tips, opinions, and news. Thanks!

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About Rhonda Hurwitz

Rhonda Hurwitz is a content strategist and marketing consultant who helps mid-sized businesses develop more effective online strategies. @rhondahurwitz on Twitter, and on Forbes.com: http://blogs.forbes.com/people/rhondahurwitz/
This entry was posted in hubspot, inbound marketing, marketing, marketing automation software, social media ROI, website effectiveness and tagged , , . Bookmark the permalink.

One Response to Online Marketing: It Doesn’t Have To Be So Hard

  1. CBD says:

    Website + Blog + Social Media Dashboard + E-Marketing + CRM + Google Analytics = A Confusing Mess!!! hahah you are right. Thanks for your tips and the great info.

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