Monthly Archives: September 2014

6 Ways to Create Compelling Content for Boring Brands

From manufacturing to IT, some industries lack the style and excitement associated with many of the world’s leading brands. But the truth is, there’s no such thing as an unimportant topic within any niche. After all, in the event of … Continue reading

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Content Creation Strategies: Be Fearless! Share Your Secret Sauce

Share your ‘special sauce’. Keep your focus on your buyer. And put your company in a better position to win the next complex B2B sale. Continue reading

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Living Proof: How Content Marketing Works for B2C/Ecommerce

What are the odds that I would wake up on Day 1 of the #cmworld content marketing conference, and see proof of content marketing in my email? Sometimes, you just have to believe in fate. Here’s the email I woke … Continue reading

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Read It! The Little Black Dress of Content Strategy Books

It was pure chance that I came across the book Content Strategy for the Web. Surfing, procrastinating, and suddenly … there it was, beckoning. This little black dress of content marketing books is 187 pages of smoking hot strategy, with … Continue reading

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8 Essential Strategies to Create Content That Converts

When it comes to “feeding the content beast”, it can be a challenge to create fresh content that breaks through the clutter. But in my last post, I showed how it’s still possible to move the needle, when your fresh … Continue reading

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Content Marketing Case Study: How a Motorcycle Blog Spiked Sales

Have you ever published a blog post you thought would catch fire, only to hear crickets? That happens all too frequently. So when a blog post that I wrote for a client went “viral”, I decided to analyze why it … Continue reading

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