The past decade has seen an incredible culture shift. Old “push” marketing no longer works, as customers have adopted a new buying process.
I’ve been on the front lines of this digital transformation, and there’s never been a better time to be a marketer.
Now, anyone with a keyboard and a mouse can reach buyers in dozens of ways. Every business website can be a digital “sales engine”. The right content attracts prospects, and creates measurable results. Every click can be measured … and the data is free.
I love to apply old-school marketing values, to this new world. The evolution of digital may move at lightening speed, but the foundation of good marketing hasn’t really changed. Buyer insight-focused content is the great equalizer, and that’s my specialty.
Does Your B2B Business Need More Leads?
I work with top inbound marketing agencies, to create great results for remarkable clients.
It’s a 3-step process:
- Attract prospects with helpful content that’s search-friendly and socially savvy;
- Nurture lead interest, to the point of sales engagement;
- Use marketing automation and powerful analytics to power, track and measure results, in a seamless, scalable process.
With the right tools, we can keep focused on what works, make better decisions, and demonstrate ROI.
If your mid-sized B2B company should be getting better results from online marketing, get in touch. A new approach could yield big results.
Why Work With Rhonda?
- I’m expert at developing deeper buyer insights — an essential first step to get your digital presence right.
- I specialize in content solutions for complex B2B technology and manufacturing businesses.
- I’ve been trained by the best to use a uniquely results-driven, buyer-centric approach that gets great results for clients.
Prior Experience: I’m a former F500 brand marketing executive. I learned marketing strategy and communications in the trenches at Unilever, Kraft, Playtex, and Diageo; I built and executed marketing plans, and managed 8-figure marketing budgets.
Using those same skills, plus a digital toolkit, I now advise mid-market B2B companies, to grow topline sales.
Last: I’m a certified inbound marketer, buyer persona expert, Duke MBA, and occasional contributor to Forbes.com.
Contact Me: @rhondahurwitz on Twitter, or call me at 914.645.8449. I look forward to hearing from you!
Rhonda Hurwitz has been helping companies accelerate marketing results, and helping agencies deliver better results to their clients, for almost 20 years.
Strategic services include: inbound marketing, content strategy, content marketing, buyer insights for content clarity, messaging, & competitive differentiation, marketing audits, social media strategy, marketing automation and technology training.