Category Archives: blogging

6 Ways to Create Compelling Content for Boring Brands

From manufacturing to IT, some industries lack the style and excitement associated with many of the world’s leading brands. But the truth is, there’s no such thing as an unimportant topic within any niche. After all, in the event of … Continue reading

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8 Essential Strategies to Create Content That Converts

When it comes to “feeding the content beast”, it can be a challenge to create fresh content that breaks through the clutter. But in my last post, I showed how it’s still possible to move the needle, when your fresh … Continue reading

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Why I Wrote A Social Media “Dear John” Letter To My Insurance Agency

Call me crazy, but I just broke up with my insurance agency over irreconcilable social media differences. Truth is, I had been lusting in my heart after another insurance agency for awhile … since Hurricane Sandy, in fact.  But last … Continue reading

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Law Firm Use of Blogs and Social Media (Reseach/Trends)

Law firms have been slow to adopt blogs and social media, despite good evidience of its effectiveness! In-house counsel increasingly use social media to award business, and non-participation is a competitive disadvantage. What are you waiting for? Continue reading

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How One Food Blogger Got Thousands of Followers in 16 Months (… and You Can Too)

In one of those serendipitous moments, I met fellow marketer and food blogger Mary Pisarkiewicz while teaching a class on Digital Marketing Strategy last month, as part of the National Minority Business Council’s Executive Management Program. My ears perked up right … Continue reading

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Link Love: How Bloggers Rub Noses on the Social Web

On Valentine’s Day, It’s nice to recognize all the relationships that foster love and positive energy in our lives. For many, those relationships exist online through the content we write, read, and share, which is why I’m excited to talk … Continue reading

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10 Online Marketing Trends for 2013

Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  — and I can’t wait to hear them. … Continue reading

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 4 Comments

5 Ways to (Legally) Use Photos in Social Media and On Your Blog

Who doesn’t love a cute photo or funny image on the social web? According to Hubspot’s latest research, Facebook  photo posts get 53% more “likes”, 104% more comments, and links on these posts get 84% more clicks. Instagram and Pinterest … Continue reading

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Blogging Dry Spell? Try a Little Help From Your Friends.

I’ve hit a blogging dry spell lately. An editorial calendar is supposed to kick in at times like these … but how to gain enthusiasm for those “same old” topics? When you can’t think of anything new to add to … Continue reading

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3 Successful Business Bloggers Share Their Secrets

When asked to give his best social media tip recently, a well known social media expert said: “start a blog”.  Good advice! How to get started blogging, and what works? Three very successful, and very different, business bloggers shared their … Continue reading

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