Category Archives: business common sense

The ROI of Marketing on Main Street: Be “Awesome”

I’m noticing something new on Main Street. As we educate ourselves before buying, there’s a new guy in town: peer-to-peer conversation on social networks. We still use online search, but more and more, we also use a trusted network of online … Continue reading

Posted in business common sense, business wisdom, customer service, online reputation, plain old common sense!, small business, social networking, word of mouth | Tagged , , , , | 1 Comment

A Lesson in Marketing From Chris Brogan

When Chris Brogan started a new business called Human Business Works a while back, I subscribed to his email list. I didn’t really know what a subscription to Human Business Works was  … but I knew that if it came from … Continue reading

Posted in business common sense, business wisdom, email marketing, marketing communications, personal branding, plain old common sense!, social media and role in business development, Social Media Best Practices, social media in business development, social networking, word of mouth | Tagged , , | 11 Comments

Marketers, How Good is Your Gut?

[tweetmeme source=”rhondahurwitz” only_single=false] Email triage is a daily headache, but one email shows up like clockwork each week, and no matter how full my in box or how busy I am, I take two minutes to read it.  I always … Continue reading

Posted in business common sense, marketing, website effectiveness | Tagged | 7 Comments

New Year, New Plan: 9-Step Checklist For Business Growth

[tweetmeme source=”helpmerhonda11″ only_single=false] Business owners can’t afford to waste precious resources; smart planning is essential to growth.  Here’s a checklist to help you focus on the right things in 2011. As you look at this list, ask yourself which single … Continue reading

Posted in business common sense, business planning tools and templates, business wisdom, small business | Tagged | 7 Comments

Beyond Happy Birthday: Questions for Key Business Milestones

[tweetmeme source=”helpmerhonda11″ only_single=false]This week my daughter turns 21, a major milestone. Businesses have important milestones also: starting up, weathering the first year or two, refining a business model, adapting to changing customer and market needs.  I have incredible respect for … Continue reading

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Where CEO’s Are Made: “School of Hard Knocks” Trumps Harvard

[tweetmeme source=”helpmerhonda11″ only_single=false] Love this list from Bloomberg BusinessWeek.  “School of Hard Knocks” is #2…before Harvard!!! Had to share…’nuf said.

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