Category Archives: customer service

The ROI of Marketing on Main Street: Be “Awesome”

I’m noticing something new on Main Street. As we educate ourselves before buying, there’s a new guy in town: peer-to-peer conversation on social networks. We still use online search, but more and more, we also use a trusted network of online … Continue reading

Posted in business common sense, business wisdom, customer service, online reputation, plain old common sense!, small business, social networking, word of mouth | Tagged , , , , | 1 Comment

Online Reviews: The Consumer Is In The Drivers Seat

[tweetmeme source=”rhondahurwitz” only_single=false] When was the last time you made an important purchase decision (or even a minor one) without checking online reviews? If you don’t think you should be paying attention to your business’s reputation online, consider this example.  … Continue reading

Posted in customer service, online reputation, word of mouth | Tagged , , , | 1 Comment

Holiday Scorecard: Did Your Customer Service Measure Up?

[tweetmeme source=”helpmerhonda11″ only_single=false] Much has been written about the virtue of turning buyers into brand evangelists. In fact, a 2008 marketing survey found that organizations who focus on customer experiences are TWICE as likely to beat their profit targets than … Continue reading

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Must Read for Business: Seth Godin’s blog

[tweetmeme source=”helpmerhonda11″ only_single=false]I always feel smarter after reading Seth’s blog. In fact, I consider it a must read:  Seth Godin’s ideas are often elegantly simple, and incredibly profound.  Here’s one quote I like (although picking just one quote is like … Continue reading

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Websites and Blogs worth Bookmarking: Customer Service

[tweetmeme source=”helpmerhonda11″ only_single=false] Just came across a blog I like, Creating Customer Evangelists, and a related site, the Society for Word of Mouth.  I am a true believer in elevating customer service, and both of these sites provide a rich … Continue reading

Posted in customer service, word of mouth | Tagged , | 1 Comment