Category Archives: facebook

10-Step Marketer’s Guide To Facebook Timeline for Business Pages

New Facebook Timeline for business pages is finally here, and we’re excited about the changes! The new format provides a bigger canvas to make your business stand out, a big improvement over the old, generic looking “wall”.   Ready to give … Continue reading

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The Knicks Secret Weapon: Facebook Advertising!

My husband was once offered a last minute Knicks ticket on the night of our first anniversary.  “You go”, I replied, sweetly. When he got home from the game, he was all smiles.  I was crying. In his defense, I … Continue reading

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5 Resources to Help You Changeover to the New Facebook Timeline

The new Facebook Timeline has been rolling out since September.  As of today, it’s available to everyone! After hearing a wide range of reactions to the new Facebook timeline — mostly good — I’m reminded of the book Who Moved … Continue reading

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17 Social Media Lessons From “Likeable” Media (and win a FREE book)

[tweetmeme source=”rhondahurwitz” only_single=false]There are lots of excellent books about social media.  Why does “Likeable Social Media” belong on your bookshelf? Likeable Media founder Dave Kerpen has written a book that both teaches and inspires, with instructive success stories from their client … Continue reading

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The Evolution of Facebook (F8): “The Medium Is the Message”

[tweetmeme source=”rhondahurwitz” only_single=false] In 1964, Marshall Mcluhan uttered his now famous words, “The Medium is the Message”. With Facebook’s growth and today’s F8 evolution of timelines, was this ever more true? Since our evolution as cave painters, we humans have … Continue reading

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Facebook Page Flatlining? Edgerankchecker.com to the Rescue!

[tweetmeme source=”rhondahurwitz” only_single=false] Do you have a Facebook page that is in the doldrums?  Check out a useful new measurement tool called Edgerankchecker. Edgerankchecker.com is a free tool for business page owners. The beauty of Edgerankchecker is its simplicity … … Continue reading

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Facebook Pages: Pimp My Edgerank!

[tweetmeme source=”rhondahurwitz” only_single=false] Did you ever wonder why you see content from the same people and businesses each day on Facebook?  Spooky coincidence?  Do certain friends just need to get a life?  No, there’s a reason why your Facebook newsfeed … Continue reading

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Slideshare: Using Facebook for Business

[tweetmeme source=”rhondahurwitz” only_single=false] Does Facebook have a place in your small business social media strategy? This presentation was developed for small business owners,  and makes one key assumption:  that you have done your strategic homework, and identified the best and … Continue reading

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5 Steps To Get the Most of Facebook Ads

[tweetmeme source=”helpmerhonda11″ only_single=false] Facebook sells a lot of advertising —  $1.86 Billion dollars in 2010, to be exact. Facebook ads can be a great tool to build your business. Here are 5  pointers to get the most out of your … Continue reading

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Using Facebook Ads to Grow Your Business: Case Studies

[tweetmeme source=”helpmerhonda11″ only_single=false] In this post, we’ll look at a few case studies to see what actually happened when several businesses used Facebook ads to accomplish two very different goals: Case Study #1: A B2C  suburban tutoring business ran ads … Continue reading

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