Category Archives: inbound marketing

Are “Made Up” Buyer Personas Costing You? (and What To Do About It)

Tell  the truth — how good are your buyer insights? “Made up” buyer personas can be very alluring … and dead wrong. Before you base your content strategy on educated guesses (as I once did!), consider the alternatives … Maybe … Continue reading

Posted in buyer persona, content marketing, inbound marketing | Tagged , , , , , , | 2 Comments

10 Online Marketing Trends for 2013

Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  — and I can’t wait to hear them. … Continue reading

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 4 Comments

Online Marketing: It Doesn’t Have To Be So Hard

Inbound marketing, Content marketing, whatever-buzzword-you-want marketing … “new” marketing is essential. Here’s the good news: it doesn’t have to be so damn hard. Continue reading

Posted in hubspot, inbound marketing, marketing, marketing automation software, social media ROI, website effectiveness | Tagged , , | 1 Comment

From “Off the Grid” to Inbound12 … Plus, an Invitation to Inbound13!

Being off the grid for most of August made me wonder what news I missed … but a quick glance at Mashable tells me I probably don’t have to worry. Plus: thoughts on investing in yourself, and an invitation for next year to come join me at a marketing conference you won’t want to miss. Continue reading

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Smart Sound Bite, or Scary Marketing-Speak?

[tweetmeme source=”rhondahurwitz” only_single=false] Are you scaring customers away with your words? You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming. OK, I exaggerate … no one has ever … Continue reading

Posted in hubspot, inbound marketing, marketing branding, marketing communications, small business | 2 Comments

5 Steps to a More Profitable Website

[tweetmeme source=”rhondahurwitz” only_single=false]True confession:  I used to like pretty websites.  I was a design snob, and used to obsess over sleek fonts and uncluttered layouts.  Now, when it comes to websites, I think that “pretty”, “clean looking” and even “award winning” … Continue reading

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Hubspot Inbound Marketing(Part 2): It’s a P-R-O-C-E-S-S

[tweetmeme source=”rhondahurwitz” only_single=false]Smart marketing is all about creating a PROCESS that you can repeat over and over, not a series of one-off, “hope and pray” tactics. It goes something like this: with each new marketing effort, you measure results.  Then, … Continue reading

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Hubspot Inbound Marketing (Part 1): Time to Market Smarter

[tweetmeme source=”rhondahurwitz” only_single=false]It’s Hubspot’s “Marketing Transformation” week (schedule here), and I have been impressed with Hubspot’s inbound marketing software for a long time.  Why?  It’s an elegant solution for a very common business problem.  Readers, it’s time to share the … Continue reading

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A Tale of Two Cities: One Small Business Owner Invests to Grow, One Doesn’t

[tweetmeme source=”helpmerhonda11″ only_single=false]I just finished working on a small business website project that has been a long time in the making. The owner is extremely proud of the new site, and rightly so. It is a huge improvement, with a … Continue reading

Posted in entrepreneur, inbound marketing, solopreneur | Tagged | 3 Comments

Free Inbound Marketing University Training Program

[tweetmeme source=”helpmerhonda11″ only_single=false] I recently discovered Hubspot’s Inbound Marketing University, and their online Inbound Marketing training and certification program.

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