Category Archives: online reputation

The ROI of Marketing on Main Street: Be “Awesome”

I’m noticing something new on Main Street. As we educate ourselves before buying, there’s a new guy in town: peer-to-peer conversation on social networks. We still use online search, but more and more, we also use a trusted network of online … Continue reading

Posted in business common sense, business wisdom, customer service, online reputation, plain old common sense!, small business, social networking, word of mouth | Tagged , , , , | 1 Comment

Online Reviews: The Consumer Is In The Drivers Seat

[tweetmeme source=”rhondahurwitz” only_single=false] When was the last time you made an important purchase decision (or even a minor one) without checking online reviews? If you don’t think you should be paying attention to your business’s reputation online, consider this example.  … Continue reading

Posted in customer service, online reputation, word of mouth | Tagged , , , | 1 Comment