Category Archives: small business

The ROI of Marketing on Main Street: Be “Awesome”

I’m noticing something new on Main Street. As we educate ourselves before buying, there’s a new guy in town: peer-to-peer conversation on social networks. We still use online search, but more and more, we also use a trusted network of online … Continue reading

Posted in business common sense, business wisdom, customer service, online reputation, plain old common sense!, small business, social networking, word of mouth | Tagged , , , , | 1 Comment

5 Habits of Highly Successful Business Owners

Does your business have a strategy for growth?  Are you reaching your full business potential? As President of Strategy Leaders, Andi Gray has a long history of helping businesses grow, and an uncanny knack for helping entrepreneurs get to the … Continue reading

Posted in business wisdom, entrepreneur, small business | Tagged , , | 3 Comments

How To Plan The Ultimate Website

[tweetmeme source=”rhondahurwitz” only_single=false] A business owner I know proudly unveiled his new website today. But when I clicked through to his new website, here’s what I found:

Posted in marketing communications, small business, website effectiveness | Tagged | 3 Comments

Do College Marketers Get A Passing Grade?

[tweetmeme source=”rhondahurwitz” only_single=false] Colleges and universities do a lot of marketing directed at high school seniors and their families, trying to influence this big ticket decision.  It seems to me that a lot of their marketing effort is wasted. What … Continue reading

Posted in marketing communications, small business, word of mouth | Tagged | 3 Comments

Smart Sound Bite, or Scary Marketing-Speak?

[tweetmeme source=”rhondahurwitz” only_single=false] Are you scaring customers away with your words? You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming. OK, I exaggerate … no one has ever … Continue reading

Posted in hubspot, inbound marketing, marketing branding, marketing communications, small business | 2 Comments

Mobile Marketing Checklist for Small Business

[tweetmeme source=”rhondahurwitz” only_single=false] Remember Agent 86 and his “mobile phone”?  As silly as Don Adams in “Get Smart” looks to us now, mobile devices are becoming the preferred way consumers interact online. Consider these mobile marketing facts:  Over 50% of … Continue reading

Posted in mobile marketing, small business | Tagged , , , , , | 5 Comments

New Year, New Plan: 9-Step Checklist For Business Growth

[tweetmeme source=”helpmerhonda11″ only_single=false] Business owners can’t afford to waste precious resources; smart planning is essential to growth.  Here’s a checklist to help you focus on the right things in 2011. As you look at this list, ask yourself which single … Continue reading

Posted in business common sense, business planning tools and templates, business wisdom, small business | Tagged | 7 Comments

Beyond Happy Birthday: Questions for Key Business Milestones

[tweetmeme source=”helpmerhonda11″ only_single=false]This week my daughter turns 21, a major milestone. Businesses have important milestones also: starting up, weathering the first year or two, refining a business model, adapting to changing customer and market needs.  I have incredible respect for … Continue reading

Posted in business common sense, business wisdom, small business | Tagged , , | 2 Comments

Talking Shop: Featuring Entrepreneur/Small Business Owner Tom Cuomo

[tweetmeme source=”helpmerhonda11″ only_single=false]Tom Cuomo grew up working in his dad’s restaurant…but that’s not why he’s a successful entrepreneur.  After 7 years in business, the owner of Grappolo Locanda share’s his ideas about building a successful business: –       Learn on someone … Continue reading

Posted in entrepreneur, small business | 2 Comments

Social Media and Marketing Budgets: How Much of the Pie?

[tweetmeme source=”helpmerhonda11″ only_single=false] Any financial planner worth her salt will suggest an “asset allocation”,  taking into account a client’s personal goals, timeframe, and risk tolerance. What about marketing plans?  What percentage should go to social media, compared to promotion, direct … Continue reading

Posted in marketing, small business, social media, social media budget | Tagged | 1 Comment