Category Archives: social media in business development

A Lesson in Marketing From Chris Brogan

When Chris Brogan started a new business called Human Business Works a while back, I subscribed to his email list. I didn’t really know what a subscription to Human Business Works was  … but I knew that if it came from … Continue reading

Posted in business common sense, business wisdom, email marketing, marketing communications, personal branding, plain old common sense!, social media and role in business development, Social Media Best Practices, social media in business development, social networking, word of mouth | Tagged , , | 11 Comments

Social Media, Simplified: Weave Pancakes Into Gold

It’s a great time to be in the marketing communications business, not least of all because of our ability to connect with the world through social media. The possibilities for collaboration and FLOW are boundless. Guest post by Janine Mayhew describes her experience of this exponential phenomenon. Continue reading

Posted in social media, social media and role in business development, Social Media Best Practices, social media in business development, social networking | Tagged , , , , | 6 Comments

Book Review: LAUNCH, by Michael Stelzner

[tweetmeme source=”rhondahurwitz” only_single=false] What if a business success blueprint was handed to you?  What if someone who had already achieved stellar results with his own business could show you how it’s done? Michael Stelzner, the founder of Social Media Examiner, … Continue reading

Posted in blogging, content marketing, social media in business development | Tagged , | 14 Comments

Barry Diller: The Original Social Media “Expert”! (Rand Fishkin v. Peter Shankman)

[tweetmeme source=”rhondahurwitz” only_single=false] Peter Shankman says the world doesn’t need Social Media experts; Rand Fishkin says we do. That set off a big debate this week in the blogosphere (Read Peter’s argument here, and Rand’s rebuttal here). Well, I’m going … Continue reading

Posted in linked in, social media, social media and role in business development, Social Media Best Practices, social media in business development, social networking | Tagged | 14 Comments

Social Media: Enough With the Snake Oil

[tweetmeme source=”helpmerhonda11″ only_single=false]If I read one more exaggeration about how social media will cure all manner of marketing ills, I will scream. Yesterday, I read a breathless article by “the Social Media Goddess”, followed by pages of conference agendas so … Continue reading

Posted in social media, social media and role in business development, Social Media Best Practices, social media in business development | Tagged | 4 Comments

The Role of Social Media in Business Development: A Virtual Handshake, or a Real One?

[tweetmeme source=”helpmerhonda11″ only_single=false] Social Media Marketing lives within a broader marketing strategy.  Business development doesn’t only happen online —   if you ever doubt this, look how many business conferences and other opportunities for face time there are!  Each type of … Continue reading

Posted in social media in business development | Tagged | 3 Comments