Category Archives: social media ROI

Solving the Social Media ROI Puzzle

If you were asked to calculate social media ROI, could you? When it comes to social media, what starts with hello, can grow into a trusted relationship and result in revenue … but how to connect the dots?
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Online Marketing: It Doesn’t Have To Be So Hard

Inbound marketing, Content marketing, whatever-buzzword-you-want marketing … “new” marketing is essential. Here’s the good news: it doesn’t have to be so damn hard. Continue reading

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Book Review: The Executive’s Guide to Enterprise Social Media Strategy

[tweetmeme source=”rhondahurwitz” only_single=false] I recently had the good fortune to be asked to review The Executive’s Guide to Enterprise Social Media Strategy.  It’s a great read, and a valuable guide that I will refer back to often.  With many vivid examples … Continue reading

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Social Media For Strategic Networking (and a little Serendipity)

[tweetmeme source=”rhondahurwitz” only_single=false] Social networking for business is about connecting with a purpose, not just connecting.  We’re all busy, and business demands a strategic approach. The process goes something like this:  you do your research, identify centers of influence based … Continue reading

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Social Media ROI for Small Business: Metrics, or Margueritaville?

[tweetmeme source=”helpmerhonda11″ only_single=false]I have been agonizing about the social media ROI issue for weeks now, and finally decided to give myself a break.  After reading every ROI-related thing I could get my hands on, it boils down to this:  Marguerita … Continue reading

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Social Media: Business Survival Tool?

[tweetmeme source=”helpmerhonda11″ only_single=false] My good friends at Digital Clarity tweeted this a few hours ago: “What’s the ROI of Social Media? You will still be in business in 5 years time”.  I love this observation!  Let me tell you why. … Continue reading

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