Category Archives: social media strategy

10 Online Marketing Trends for 2013

Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  — and I can’t wait to hear them. … Continue reading

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 4 Comments

17 Social Media Lessons From “Likeable” Media (and win a FREE book)

[tweetmeme source=”rhondahurwitz” only_single=false]There are lots of excellent books about social media.  Why does “Likeable Social Media” belong on your bookshelf? Likeable Media founder Dave Kerpen has written a book that both teaches and inspires, with instructive success stories from their client … Continue reading

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Placing Bets On Social Media: The Next Big Thing (20 Emerging Firms To Watch)

In my early years, my dad handicapped racehorses.  Some girls grew up reading National Velvet; I grew up reading the morning line! Fast forward to 2011 … Like bettors at a horse race, angel investors know that hidden in the … Continue reading

Posted in digital media trends, influence and thought leadership, social media, social media strategy, social media trends | Tagged , , | 6 Comments

Book Review: The Executive’s Guide to Enterprise Social Media Strategy

[tweetmeme source=”rhondahurwitz” only_single=false] I recently had the good fortune to be asked to review The Executive’s Guide to Enterprise Social Media Strategy.  It’s a great read, and a valuable guide that I will refer back to often.  With many vivid examples … Continue reading

Posted in social media, Social Media Best Practices, social media ROI, social media strategy, social media trends | Tagged , | 4 Comments

Social Media: People First, Then Tools!

[tweetmeme source=”rhondahurwitz” only_single=false] I recently presented a  workshop on Facebook for Business at “Social Media Saturday”, a half day event sponsored by SCORE and WBDC.  The agenda covered six social media topics: Facebook, Linkedin, Twitter, You Tube, Blogging and SEO. … Continue reading

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Slideshare: Using Facebook for Business

[tweetmeme source=”rhondahurwitz” only_single=false] Does Facebook have a place in your small business social media strategy? This presentation was developed for small business owners,  and makes one key assumption:  that you have done your strategic homework, and identified the best and … Continue reading

Posted in facebook, social media strategy | Tagged , , | 1 Comment

Social Media “Popular Wisdom”: Does It Pass Your Gut Test?

[tweetmeme source=”helpmerhonda11″ only_single=false] Social media is absolutely dominating the marketing conversation.  When done right, it can turbocharge a marketing plan, but some of what passes for popular wisdom doesn’t pass the gut test. Every company wants a Facebook page, but … Continue reading

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Business Owners: Buy Social, or Be Social?

[tweetmeme source=”helpmerhonda11″ only_single=false]PSST…. business owner.  You want your business on social media?!   No time, you say?  Maybe you can just PAY someone to do it for you!  You could be like Zorro…the masked man of the social media world! You … Continue reading

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Blueprint for Social Media Strategy: The Social Media Brief

[tweetmeme source=”helpmerhonda11″ only_single=false]In order to ensure that your social media plan is both creative and meets business goals, I suggest starting with a social media brief. The idea of a social media brief builds on many other disciplines.  In advertising, … Continue reading

Posted in social media, Social Media Best Practices, social media strategy | Tagged , | 1 Comment