Category Archives: social media

10 Online Marketing Trends for 2013

Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  — and I can’t wait to hear them. … Continue reading

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 4 Comments

Solving the Social Media ROI Puzzle

If you were asked to calculate social media ROI, could you? When it comes to social media, what starts with hello, can grow into a trusted relationship and result in revenue … but how to connect the dots?
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Posted in social media, Social Media Best Practices, social media ROI | Tagged | 1 Comment

Social Media, Simplified: Weave Pancakes Into Gold

It’s a great time to be in the marketing communications business, not least of all because of our ability to connect with the world through social media. The possibilities for collaboration and FLOW are boundless. Guest post by Janine Mayhew describes her experience of this exponential phenomenon. Continue reading

Posted in social media, social media and role in business development, Social Media Best Practices, social media in business development, social networking | Tagged , , , , | 6 Comments

Placing Bets On Social Media: The Next Big Thing (20 Emerging Firms To Watch)

In my early years, my dad handicapped racehorses.  Some girls grew up reading National Velvet; I grew up reading the morning line! Fast forward to 2011 … Like bettors at a horse race, angel investors know that hidden in the … Continue reading

Posted in digital media trends, influence and thought leadership, social media, social media strategy, social media trends | Tagged , , | 6 Comments

Barry Diller: The Original Social Media “Expert”! (Rand Fishkin v. Peter Shankman)

[tweetmeme source=”rhondahurwitz” only_single=false] Peter Shankman says the world doesn’t need Social Media experts; Rand Fishkin says we do. That set off a big debate this week in the blogosphere (Read Peter’s argument here, and Rand’s rebuttal here). Well, I’m going … Continue reading

Posted in linked in, social media, social media and role in business development, Social Media Best Practices, social media in business development, social networking | Tagged | 14 Comments

Book Review: The Executive’s Guide to Enterprise Social Media Strategy

[tweetmeme source=”rhondahurwitz” only_single=false] I recently had the good fortune to be asked to review The Executive’s Guide to Enterprise Social Media Strategy.  It’s a great read, and a valuable guide that I will refer back to often.  With many vivid examples … Continue reading

Posted in social media, Social Media Best Practices, social media ROI, social media strategy, social media trends | Tagged , | 4 Comments

Using Social Media For Customer Insights

[tweetmeme source=”helpmerhonda11″ only_single=false]Smaller businesses don’t have the market research firepower of larger firms, and often make decisions based on gut feel. Fortunately, there are lots of inexpensive online techniques that can provide a goldmine of customer insight and competitive intelligence. … Continue reading

Posted in competitive intelligence, marketing, social media | Tagged | 5 Comments

Business Owners: Buy Social, or Be Social?

[tweetmeme source=”helpmerhonda11″ only_single=false]PSST…. business owner.  You want your business on social media?!   No time, you say?  Maybe you can just PAY someone to do it for you!  You could be like Zorro…the masked man of the social media world! You … Continue reading

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Social Media: Enough With the Snake Oil

[tweetmeme source=”helpmerhonda11″ only_single=false]If I read one more exaggeration about how social media will cure all manner of marketing ills, I will scream. Yesterday, I read a breathless article by “the Social Media Goddess”, followed by pages of conference agendas so … Continue reading

Posted in social media, social media and role in business development, Social Media Best Practices, social media in business development | Tagged | 4 Comments

Blueprint for Social Media Strategy: The Social Media Brief

[tweetmeme source=”helpmerhonda11″ only_single=false]In order to ensure that your social media plan is both creative and meets business goals, I suggest starting with a social media brief. The idea of a social media brief builds on many other disciplines.  In advertising, … Continue reading

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