Category Archives: word of mouth

The ROI of Marketing on Main Street: Be “Awesome”

I’m noticing something new on Main Street. As we educate ourselves before buying, there’s a new guy in town: peer-to-peer conversation on social networks. We still use online search, but more and more, we also use a trusted network of online … Continue reading

Posted in business common sense, business wisdom, customer service, online reputation, plain old common sense!, small business, social networking, word of mouth | Tagged , , , , | 1 Comment

A Lesson in Marketing From Chris Brogan

When Chris Brogan started a new business called Human Business Works a while back, I subscribed to his email list. I didn’t really know what a subscription to Human Business Works was  … but I knew that if it came from … Continue reading

Posted in business common sense, business wisdom, email marketing, marketing communications, personal branding, plain old common sense!, social media and role in business development, Social Media Best Practices, social media in business development, social networking, word of mouth | Tagged , , | 11 Comments

The Holiday Guide For Social Business Success

My friend Jeme isn’t into social networks … but she throws a killer holiday party each year. Toasts are made, friendships rekindled, new relationships sparked. After too much food and drink, and lots of laughs,  her guests glow with good cheer … Continue reading

Posted in business wisdom, social media and role in business development, Social Media Best Practices, social networking, word of mouth | Tagged , | 3 Comments

Do College Marketers Get A Passing Grade?

[tweetmeme source=”rhondahurwitz” only_single=false] Colleges and universities do a lot of marketing directed at high school seniors and their families, trying to influence this big ticket decision.  It seems to me that a lot of their marketing effort is wasted. What … Continue reading

Posted in marketing communications, small business, word of mouth | Tagged | 3 Comments

Online Reviews: The Consumer Is In The Drivers Seat

[tweetmeme source=”rhondahurwitz” only_single=false] When was the last time you made an important purchase decision (or even a minor one) without checking online reviews? If you don’t think you should be paying attention to your business’s reputation online, consider this example.  … Continue reading

Posted in customer service, online reputation, word of mouth | Tagged , , , | 1 Comment

5 Ways to Use Online Testimonials to Grow Your Business

[tweetmeme source=”rhondahurwitz” only_single=false]Recommendations and testimonials are one of the best ways to establish “social proof”.   How do you formalize collecting the glowing words of satisfied customers, in a way that is sharable, viral, and immediate? 1.  The “Ask”: by Email … Continue reading

Posted in Uncategorized, word of mouth | Tagged | 7 Comments

3 Marketers Who Use Ideas, Not Money, To Build Brands

[tweetmeme source=”rhondahurwitz” only_single=false] I recently attended SMCAMPNY, an event chock full of great speakers and solid marketing tips. Besides the usual great social media content, my takeaway was this: there is no more powerful tool in the marketers toolkit than … Continue reading

Posted in marketing, word of mouth | 2 Comments

Holiday Scorecard: Did Your Customer Service Measure Up?

[tweetmeme source=”helpmerhonda11″ only_single=false] Much has been written about the virtue of turning buyers into brand evangelists. In fact, a 2008 marketing survey found that organizations who focus on customer experiences are TWICE as likely to beat their profit targets than … Continue reading

Posted in customer service, word of mouth | Tagged , | Leave a comment

Websites and Blogs worth Bookmarking: Customer Service

[tweetmeme source=”helpmerhonda11″ only_single=false] Just came across a blog I like, Creating Customer Evangelists, and a related site, the Society for Word of Mouth.  I am a true believer in elevating customer service, and both of these sites provide a rich … Continue reading

Posted in customer service, word of mouth | Tagged , | 1 Comment