Tag Archives: content marketing

Are “Made Up” Buyer Personas Costing You? (and What To Do About It)

Tell  the truth — how good are your buyer insights? “Made up” buyer personas can be very alluring … and dead wrong. Before you base your content strategy on educated guesses (as I once did!), consider the alternatives … Maybe … Continue reading

Posted in buyer persona, content marketing, inbound marketing | Tagged , , , , , , | 2 Comments

Living Proof: How Content Marketing Works for B2C/Ecommerce

What are the odds that I would wake up on Day 1 of the #cmworld content marketing conference, and see proof of content marketing in my email? Sometimes, you just have to believe in fate. Here’s the email I woke … Continue reading

Posted in content marketing | Tagged , , , | 2 Comments

8 Essential Strategies to Create Content That Converts

When it comes to “feeding the content beast”, it can be a challenge to create fresh content that breaks through the clutter. But in my last post, I showed how it’s still possible to move the needle, when your fresh … Continue reading

Posted in blogging, content marketing | Tagged , , , | 2 Comments

Content Marketing Case Study: How a Motorcycle Blog Spiked Sales

Have you ever published a blog post you thought would catch fire, only to hear crickets? That happens all too frequently. So when a blog post that I wrote for a client went “viral”, I decided to analyze why it … Continue reading

Posted in content marketing | Tagged , , , , | 1 Comment

Blogging Dry Spell? Try a Little Help From Your Friends.

I’ve hit a blogging dry spell lately. An editorial calendar is supposed to kick in at times like these … but how to gain enthusiasm for those “same old” topics? When you can’t think of anything new to add to … Continue reading

Posted in blogging, content marketing, keywords | Tagged , , , , | 4 Comments